Bridging creativity and action to save American democracy.
Nonprofits. Foundations. Government. Brands. Entertainment.
Good Trouble Collaborative brings a collective of seasoned experts in media, philanthropy, public policy, and entertainment to create innovative, inspiring and action-oriented social impact campaigns. Through compelling storytelling and authentic narratives, we build pro-democracy movements through creative platforms, civic engagement, and issue advocacy. Together, we can lift up communities and change the world to deliver a more equitable future.
Our Mission.
Good Trouble Collaborative is a pro-democracy organization dedicated to building and sustaining an inclusive, thriving, equitable democracy for ALL Americans – no matter race, religion, gender, ethnicity, or ability.
In support of our mission, Good Trouble Collaborative is launching WE THE FUTURE, a national, artist-driven campaign and program that inspires young Americans to recognize the power of their voices through their vote. Providing increased voter registration and voter access to 18 – 29 year olds, we ignite a culture of lifelong civic engagement to help advance democracy.
Our Work.
We build movements and highly engaging campaigns that support American democracy across a range of issues – from common sense gun reform to reproductive freedom, climate action, small business support, voting rights, and more. We marry research and data with strategy, human insights and creativity to generate programs that drive measurable impacts.
We believe in being bold and authentic while doing the hard work that leads to lasting positive change.
How we build movements.
CREATIVE PLATFORMS
We create strategic, breakthrough and effective campaigns to support a pro democracy future.
CIVIC ENGAGEMENT
We are behavior change experts that inspire and motivate our target audiences to take action.
COALITION BUILDING
Across a range of issues, we build coalitions and together we provide actionable tools.
Team Projects.
Increase voter registration and turnout amongst 18-29 year olds
Learn more at WETHEFUTURE.us
Louder Than Guns
Youth gun reform campaign with LA Mayor’s Youth Council to End Gun Violence. Captured national headlines and produced campaign led by high school and college students
Voter Registration Contest
w/ Billie Eilish
Registered/pre-registered thousands of student voters with LA Mayor’s Office and LAUSD High Schools
LA Original
A social enterprise program of MFLA, supporting LA makers and job training for Downtown Women’s Center
Drive unprecedented youth civic engagement and voter turnout.
WE THE FUTURE
Through a national messaging and grassroots campaign, WE THE FUTURE harnesses the collective energy and vision of today’s youth to catalyze a transformative movement to foster a more inclusive, equitable, and participatory democracy for generations to come.
50MM+ Americans 18-29 are eligible to vote
Every year 4MM new potential voters turn 18
Millennials and Gen Z are our most diverse generations in history
Nearly 50% of Gen Z are racial or ethnic minorities
Turnout among this cohort dramatically increases with engagement
American democracy is at a crossroads.
It is time to ask ourselves: what kind of America will our children inherit? And what future do today’s youth envision, and deserve?
WE THE FUTURE sparks a movement for youth to share and realize their vision for their future America. Learn more at WETHEFUTURE.us
Ashley Jacobs has 20+ years experience, developing break-through and award-winning marketing, events and social impact programs in the private and public sectors. Ashley recently co-founded STRIKE PAC, creating messaging and branding to help save democracy, and consulted for the City of Los Angeles on Covid-relief campaigns supporting expanded testing/vaccinations as well as small business relief initiatives. She also served as the Chief Marketing Officer for the City of Los Angeles, leading civic marketing and engagement campaigns for several award-winning programs, including the LA Original made in LA brand and social enterprise, the “Save the Drop” water conservation program leading to a 20% water reduction Citywide and the “Louder than Guns” youth council campaign to end gun violence. Ashley also worked as SVP, Marketing, for NYC & Company, the City of New York’s official Tourism, Marketing and Partnerships organization, leading innovative projects to promote New York City and to drive civic engagement (e.g., GeeNYC and NYCService) and also served as SVP, Marketing for NYC Big Events, under New York City Mayor Bloomberg’s Office, where she worked on high profile events, including the 2004 Political Convention, the NAACP 100th Anniversary, the CMA and MTV VMA Awards, and an awarded NY/NJ NFL Super Bowl bid.
Dr. Lopez has more than 20 years of experience in strategy, program development, management, and successful implementation of complex projects. She is the founder of Impact Strategies, a strategic consulting firm advising philanthropic clients, local governments and non-profits on their social and economic impact investments. She is a former Associate Dean of Diversity and Strategic Initiatives at the University of Southern California, Senior Program Officer at the National Science Foundation, and Professor of Political Science and Policy at Chapman University and more recently served as the Chief of the Office of Immigrant Affairs for Los Angeles Mayor Eric Garcetti. She is also the Chief Strategy Officer for EarthHQ, a global climate media platform.
Laurie Spivak has worked at the intersection of public policy and communications for more than two decades. Most recently she co-founded STRIKE PAC, a grassroots, pro-democracy messaging and marketing organization. Laurie also serves on the board of Our States Matter, a political action committee focused on state legislative races. She previously managed the UCLA Center for Civil Society, a research center in the Luskin Graduate School of Public Affairs. Her published case studies on nonprofit management have been taught to PhD and Masters students and nonprofit executives. Laurie also served as a Fellow at the Bay Area liberal think tank Commonweal Institute. Prior to this, she served as Account Executive on the Ford Foundation Corporate Involvement Initiative for the strategic marketing firm LGI. In this capacity, she advised a range of national nonprofit organizations on marketing, communications, and public relations.Join us to save democracy!
Contact Us.
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